Turkcell, a Turkish communications and technology company, along with Microsoft Tag, launched a new mobile marketing service termed as’ MobilKod’ that blends Turkcell (News - Alert) expertise and Microsoft Tag’s mobile tagging technology.

Brands and advertisers in Turkey can utilize the new service to reach to millions of mobile subscribers. The service allows the creation of Tag – 2D barcodes that can be placed on objects and in printed materials, and, when scanned with the free mobile application they unlock an interactive mobile experience provided by the brand or advertiser, such as a video, photo slideshow or mobile website.

When mobile users scan a Tag using the free Tag Reader application on their mobile phones, it will automatically open a webpage, add a contact to their address book, display a message, or dial a number – there are no long URLs to type or SMS messages to send. Tags can be created by anyone for free and unlike other kinds of bar codes, Tags are fully customizable.

Turkcell claimed that it is offering and investing in solutions and technologies for location-based services, augmented reality solutions, display advertising, conceptual branded ad packages, mobile TV advertising, and video advertising. The newly launched MobilKod service is part of that initiative. The MobilKod Tag Reader is available to Turkish subscribers for free and supports all platforms including Android, iPhone (News - Alert), BlackBerry, J2ME, Symbian and Windows Mobile devices.

Officials with Turkcell asserted that as an established innovator in mobile marketing, their mission is to integrate mobile channels into the marketing mix for 360-degree marketing, as well as create additional revenues and expand mobile marketing through interactive experiences and advertising applications. In order to do that, they aim to transform mobile media into a highly responsive, measurable and interactive channel. Enterprises can use this channel to reach existing and potential customers while measuring the rate of return from their investments via detailed reports and analyses.