Ad Firm Interpublic Avails Retailers to New Technology-Enabled Shopping Possibilities
Interpublic's interest in pushing these concepts is, of course, an effort to assist its customers in connecting to their own customers in an effort to drive consumption in an era in which consumer spending is less than robust. U.S. retail sales rose just 0.1 percent between June and July, according to MasterCard Advisors' SpendingPulse. If you don't include spending on vehicles, sales fell 0.9 percent, according to the firm. This follows a 0.5 percent decrease from May to June and a 2.1 percent drop from April to May.
Kelley Blue Book Now Social Network-Friendly
Seller's Toolkit is a sales method using online technologies to help consumers sell their vehicles on high-traffic websites, social networks, via e-mail or even a personal blog. To access the Seller's Toolkit, users can visit any Private Party Pricing Report on kbb.com.
SingTel Intros Three Mobile Applications
Singapore Telecommunications (SingTel) has introduced three mobile applications tailored for consumers on the go -- Go! Shopping, Property Buddy and Price Pal.
Neustar's Diane Strahan on the Impact of Mobile Barcodes
For barcodes to achieve mass adoption, consumers need to be confident that when they click on a code it will work, and brands need to feel confident that the code will take the consumer to the URL that is intended by the brand owner.
Iain McCready
NeoMedia CEO Iain McCready's comments on how the mobile barcode industry is ready for take-off
