NeoMedia Technologies' NeoReader makes ordering Papa John's pizza easy, fun and convenient. In the summer of 2008, the world's third-largest pizza chain, Papa John's International Inc., launched its mobile ordering website and was looking for a way to encourage consumers to sign up. Always eager to reinforce their company's innovative image, Papa John's teamed up with NeoMedia and its 2D mobile barcode solutions. Select consumers across the country received a mailer containing a 2D barcode. When scanned by a mobile phone, consumers were directed to Papa John's website and received a promotional code for a free pizza. Further prompts gave instructions on how to install the NeoReader application on their phone, thus providing quick, easy access to a Papa John's ordering site.

The amazing results showed that Papa John's International Inc. generated more than $1 million in sales from mobile web orders in less than six months. The company was again seen as an innovator, being the first in their industry to offer 2D barcode service.

The number of consumers who scanned with the NeoReader was exceptionally high and Papa John's was also able to gain valuable information about consumer preferences regarding mobile programs.

"Mobile web ordering is another major step in giving our customers convenient ways to experience the great taste of Papa John's. The addition of a 2D barcode promotion continues our tradition of industry firsts and creates a new way for customers to engage with Papa John's."- Bob Ford, director of online marketing for Papa John's.