Looking to promote its Fall 2010 Vintage America Collection featuring Joss Stone, Nine West has selected the services of JAGTAG. Nine West will make use of JAGTAGs in its print, online and in-store promotional materials for this purpose.
With this new partnership, customers can interact with singer-songwriter and style icon Joss Stone, who helped design the new product line, through email messages, free music downloads and digital videos. They can also enter a sweepstakes to win products from the Nine West Vintage America Collection.
JAGTAG delivers rich multimedia to 90 percent of U.S. Mobile Users - 241 million people. No other 2D barcode delivers to as many people in the United States.
Ed Jordan, CEO of JAGTAG said, “Nine West was thoughtful in its approach and has taken the concept of interactive marketing one step further by being the first footwear brand to incorporate JAGTAGs into product packaging and design a fully integrated, 2D barcode-enabled campaign of this nature. This campaign is a strong example of how brands can engage consumers at their exact point of interest.”
Consumers can take and send a photo of the JAGTAG with any camera phone to use JAGTAGS. They will then receive multimedia content and automatically be entered into a sweepstakes to win Joss Stone's Vintage America look. Without the need for the users to download an application, JAGTAG works on all camera phones and across all major wireless carriers in the United States. Those who participate in the sweepstakes will receive several text and video messages directly from Joss Stone, the company has announced.
Recently, the company partnered with NCM Media Networks to offer the new NCM Interactive Network mobile advertising option. This new method of interacting with movie audiences instantly turns cinema-based promotional platforms – such as box office handouts, posters, counter cards, drink cups, popcorn bags and other display materials – into interactive and measurable digital media. Users can now use a mobile phone to take a picture of an item with a JAGTAG.
Raju Shanbhag is a contributing editor for TMCnet. To read more of Raju’s articles, please visit his columnist page.
Edited by Ed Silverstein