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September 12, 2012

NeoMedia Technologies Adds Two New Patents to its Mobile Barcode Patent Family

By Sujata Garud, TMCnet Contributor

NeoMedia (News - Alert) Technologies has added two new patent licensees, Paperlinks and CodeBroker, to its portfolio of barcode-related patents. The two new licensees join a growing list of companies actively licensed to use NeoMedia's patents.

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The company’s patents have been widely recognized in the industry, with industry-leading companies such as Microsoft (News - Alert) taking licenses to the technology.

CodeBroker develops multichannel, shopper marketing solutions that enable retailers to influence purchase behavior and increase average purchase. CodeBroker solutions are easy to deploy, highly secure, and scalable, allowing retailers to transform mobile campaigns into results-producing shopper marketing strategies.

NeoMedia Technologies (News - Alert) is a provider of 2D mobile barcode technology and infrastructure solutions that enable the mobile barcode ecosystem world-wide. Its technology platform transforms mobile devices with cameras into barcode scanners, enabling a range of practical and engaging applications.

The company’s suite of products, services and extensive IP portfolio means it is the only provider able to offer customers a comprehensive end-to-end mobile barcode solution.

NeoMedia’s current customers include handset manufacturers, platform providers, brands and agencies looking to offer mobile barcode solutions to their customer base.

The company was recently in the news for appointing Jeff Huitt as its chief financial officer. Huitt replaces Colonel Barry S. Baer, who has been NeoMedia's part-time CFO since February 2012.

Colonel Baer will continue to be NeoMedia's Corporate Secretary.

Huitt has more than 20 years of experience driving the financial function at various companies, including Orion Consulting, where he spent the last nine years as Principal and Consultant providing financial operations and funding support for start-up companies. Prior to Orion, Huitt acted as CFO at XsunX Inc., Parking Stripes Advertising, Diamondback Tactical, iSherpa Capital and AirCover Network Solutions (News - Alert).

He holds an MBA in Management from the University of Denver and is a Certified Public Accountant (CPA) in Colorado.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2012, taking place Oct. 2-5, in Austin, TX. Stay in touch with everything happening at ITEXPO (News - Alert). Follow us on Twitter.

Edited by Braden Becker

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