Scanbuy, a provider of mobile barcode solutions, announced that Transantiago, the public transit system in Santiago, Chile, has deployed a system using Scanbuy 2D barcode technology to give riders immediate access to bus location information.

The technology has been activated in more than 4,000 bus stops around the capitol city. The technology allows the rider to scan a 2D barcode with their camera phone to display the exact location of that specific bus.

Transantiago, the public transit system in Santiago, is providing real-time information to the riders using existing Global Positioning Services or “GPS” devices located on most of the buses in the system. 2D barcode of each bus stop, which links to a mobile-formatted URL, shows the expected arrival time of each bus.

Simply scanning the codes users can launch information in a few seconds without the need to navigate down to the correct route or stop. The feature saves crucial time for commuters, and gives them access to constantly updated information.

“In one click, a commuter can see where their exact bus is located to help make an informed decision on whether they should find an alternate route. This is all about saving time and making life easier.” Jonathan Bulkeley, chief executive officer of Scanbuy, said.

The ScanLife mobile application, locally called Codigo, is compatible with a wide variety of platforms from iPhone (News - Alert) to BlackBerry to Symbian, company officials said. It reads all commonly used code formats like QR, Datamatrix, EZcode, and UPC. The applications can be downloaded for free on the mobile browser from www.getscanlife.com.

The ScanLife solution consists of a widely available mobile application and a Code Management Platform. Leading mobile providers and handset manufacturers in North America, Latin America and Europe have been successfully deployed the technology, according to company officials.

The solution enables media companies and marketers to create and manage measurable barcode campaigns, extending brand engagement onto mobile devices.

In June, the company released a Software Development Kit or “SDK” which allows mobile application developers to launch the ScanLife mobile barcode reader from any third party application.

Scanbuy owns a patent portfolio of 30 patents granted covering the entire solution. Motorola (News - Alert) Ventures, Hudson Ventures, Masthead Venture Partners, and Longworth Venture Partners are some of the investors of the company.