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June 24, 2010

Washington State Adopts Digital Ticketing with Paciolan's Help

By Mini Swamy, TMCnet Contributor

Washington State University has extended its long-term partnership with Paciolan, a reputed provider of venue enablement ticketing, marketing and fund raising solutions in college athletics.
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Paciolan made the announcement and said that the University had added the company's full digital ticketing package for football and basketball going live this fall. Paciolan powers over 500 live entertainment organizations who sell over 100 million tickets annually.
With the Paciolan system in place, buying tickets is not only faster and easier, but also more convenient. Tickets can be purchased online and then printed at home. This would do away with the inconvenience of having to wait in long ticket office lines to buy a ticket. There is no doubt that this system positively impacts fan behavior.
Not only do the fans stand to gain. University costs associated with printing of tickets and mailing are saved, and streamlining of ticket office operations makes for hassle free ticket buying and selling. Interestingly, this mode of selling tickets allows the office to gain background data on customers, by getting information about attendance statistics, entrance patterns, and other no-show data as well.
"Paciolan's commitment to college athletics and our continued success made the decision to renew our agreement easy," Leslie Johnson, associate athletic director, business operations, Washington State University, said.
Johnson said the success of the Paciolan System made them look ahead at implementing an efficient digital ticketing system for the university. Given Paciolan's established position and powerful software capabilities, Johnson looked forward to being associated with the company for a long time.
The great advantage of the Paciolan's digital ticketing system was that it improved the season holder's experience by allowing him to transfer unused tickets to anyone electronically. The barcode on the ticket ensures its validity.
"We're honored to be facilitating Washington State's foray into digital ticketing," Dave Butler, CEO of Paciolan, said, and added that by leveraging the many capabilities of its full football and basketball ticketing system, Paciolan could look forward to helping Washington State achieve their marketing goals.

Founded in 1980, Paciolan is the leader in venue enablement, powering ticketing, fund- raising and marketing technology solutions for leading organizations across North America. Collectively, Primary markets include college athletics, professional sports, performing arts, arenas and museums. Paciolan is a wholly owned subsidiary of Comcast (News - Alert)-Spectacor.
Paciolan recently announced the extension of a multi-year partnership with The University of Texas and its intercollegiate athletics program. The agreement was approved by the UT System Board of Regents at its last meeting.

Mini Swamy is a contributing editor for TMCnet. To read more of her articles, please visit her columnist page.

Edited by Marisa Torrieri

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