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September 22, 2010

JAGTAG's Mobile 2D Barcodes Help Make Jack Daniel's Birthday a National Holiday

By Sujata Garud, TMCnet Contributor

JAGTAG, the U.S. leader in mobile 2D barcode advertising, announced that it will support the "Back Jack" mobile marketing campaign in a petition drive to make Jack Daniel's birthday a national holiday. By leveraging JAGTAG's mobile 2D barcodes, Jack Daniel's is helping supporters join the "Back Jack" movement, access campaign updates and branded videos, and add their signatures to the petition.

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Participants above the age of 21 are engaged in Jack Daniel's "Back Jack" campaign. JAGTAG mobile barcodes are featured throughout the campaign on in-store signage at national retailers, the campaign's press microsite, as well as Jack Daniel's campaign banners and promotional pins used by the "Back Jack" tour bus when it visits 10 cities. JAGTAG's age-verification technology is seamlessly integrated in the campaign, in order to ensure all content reaches the proper audience.

In a press release, Jennifer Powell, U.S. brand manager for Jack Daniel's, said, “For our 'Back Jack' initiative, we wanted to engage fans nationwide to join our petition drive and add their signatures, and JAGTAG's technology enabled us to reach the largest mobile audience possible. By using JAGTAG mobile 2D barcodes, we can share exclusive content with the right audiences and offer supporters the chance to celebrate Mr. Jack's birthday.”

Ed Jordan, CEO of JAGTAG, said, “We're helping Jack Daniel's develop a campaign that can deliver exciting campaign videos and real-time updates from their petition drive to a mass mobile audience. By partnering with JAGTAG, Jack Daniel's is making it possible for everyone with a cameraphone to 'Back Jack' and join in the effort to make Jack Daniel's birthday a national holiday.”

Recently, JAGTAG was in news when the company and Nine West, a division of Jones Apparel Group, had announced an integrated mobile marketing campaign to promote Nine West's Fall 2010 Vintage America Collection featuring Joss Stone.

Sujata Garud is a TMCnet freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.

Edited by Jaclyn Allard

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